Social media is an integral part of the buyer's journey. People follow brands on social media for a variety of reasons, whether that be to research a purchase, to learn about new products or services, or simply because they're a fan of the brand.
Simply being on social media, however, isn't enough. Posting relevant content at the right time is going to be a big part of whether or not your social media strategy is successful in 2019. The right time to post on social media depends on a variety of factors, but largely depends on the platform itself. Each platform is used for different reasons so it only makes sense that people are more active on different social media platforms at different times throughout the day.
So, when should your brand post to social media in 2019? Check out the infographic below to see when brands should post on social media in 2019. Be sure bookmark this infographic so you can reference it later.