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What is a Social Media Style Guide & Why Do You Need One?

Remember when you could get away with just get away with creating basic accounts and create your social media marketing strategy on a whim? Those...

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How to Make Your Seasonal Shoppers Loyal Customers

 For many retailers, 20%- 30% of their annual sales happen during the holiday shopping season. Both brick and mortar stores and online retailers...

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Size Matters: Target Your Minimal Viable Audience To Optimize Your ROI

We all have the same dream for our business, to be successful. We talk about our brand, and the story behind our company, but dig deep enough and...

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