Implementing a successful retail marketing strategy has never been more difficult. Today's retail environment has made it very challenging for retailers to effectively and efficiently advertise and see a satisfactory ROI. We built Mighty from a single retail client in 2015, and ever since, we've been delivering measurable results. Clutch, a platform that ranks creative service firms from data independently collected from firms' clients, announced that Mighty has been ranked as a top retail advertising agency for 2018.
One of the retailers we've worked with from the beginning is Shoe Station, one of the largest independently-owned shoe retailers in the southeast. With 21 locations across five states, Shoe Station has a significant foot print, not even mentioning their online presence through their own website and Amazon.
Mighty was engaged to help them become more efficient with their spend and marketing operations. Secondary goals were to evolve the company technologically to utilize new marketing channels to build out an omni-channel strategy.
"Since Mighty has taken over, we've seen significant increases across the board, including departments that haven't seen an increase in half a decade." - Brent Barkin, President & CEO
By Mighty taking an agile approach to Shoe Station's advertising team, Shoe Station has been able to customize their messaging to each market, as well as become much more targeted with tactics based on purchase history, coupon redemptions, and personal interest data collected such as gender and birthday.
"They're able to crank out work faster, better, and more accurately with a much smaller group of people than the larger agencies were able to do. They're hungry, and don't complain like the other agencies. If we need something changed, it's changed. To me, it should be seen as a model of a new type of agency. The larger agencies should be very afraid if Mighty can replicate this model in other markets." -Brent Barkin, President & CEO
On of the most significant tactics Mighty deployed for Shoe Station was their first-ever mobile app for iOS and Android. Mighty designed and developed a custom app for Shoe Station that was launched as a proof of concept as a new advertising channel for the retailer. In less than a year, Shoe Station achieved a 468% ROI on that project alone.
In 2017, we produced Shoe Station's first-ever live action TV spots. Two of the spots were awarded Silver Telly's, making this milestone in the retailer's more than 30-year history even sweeter.
Beyond Shoe Station, we have worked with numerous other retail brands ranging from apparel to sporting goods. Our focus is always on developing the ideal retail experience for the customer, making it pleasant and intuitive to engage with the brand.
We are honored to be ranked as a top retail advertising agency, and, even more so, excited to share the results our clients were able to achieve. Our focus is always on helping our clients achieve measurable goals. If you would like to talk about retail branding or advertising for your company, you can start the conversation here.