Here's a mind-blowing stat. According to Dynamic Yield, 60% of e-commerce website traffic comes from a mobile device. However, only 16% of those convert. On top of that, the average order value on a desktop is 50% higher than on a mobile device. Plus almost 80% of items in mobile carts are abandoned.
Clearly, there is an opportunity to capitalize on the shopper who is browsing on their mobile device. Conversion rates on mobile devices are poised to grow 29% in the coming year. It is critical that e-commerce marketers figure out what the keys to converting mobile browsers into buyers are.
Fortunately, there's an infographic for that.