In today's world of marketing, blogging is a key part of any inbound marketing campaign. It gives you an opportunity to create content that keeps your customers and potential customers engaging with your brand. When blogging is done consistently and best practices are followed, it even has the potential to impact your bottom line through increased sales. Here's how:
Blogging drives traffic to your site and boosts SEO.
Each time a blog is posted, a new page is indexed on your site. This is a cue to search engines that your site is active and increases your chances of showing up in search engine results.
Additionally, companies who blog receive 97% more links to their site, making it the most effective form of SEO. When creating a post, most bloggers link to other blogs, articles, or other sources to reference where they found their information. With consistent (and credible) blogging, that could be you!
The content keeps working long after it is published.
This benefit goes hand in hand with SEO. Once your content is published, it can continue to drive traffic to your site through search engine results for as long as your topics are relevant to what people are searching.
A blog drives potential leads to your site that otherwise would not have found you. When a potential site visitor has a problem, they turn to online search to find for a solution. If you have blogged about their particular problem, your chances of being in the search results are much higher.
Blogging increases inbound leads.
If you understand the problems your ideal customers are trying to solve, blog about it. Search engines could potentially drive that user to your site. Ideally, your blog article should present an offer that takes your lead to a landing page where they enter their information. Once they have submitted their information, the offer should be emailed to them. Set up some marketing automation to assist in this process.
The ideal number varies by industry, but publishing 6-10 posts a month tends to be ideal. Once several quality blog posts have been published, most companies gradually begin to see an increase in leads. Check out this graph from HubSpot. There is a clear correlation between the number of blog posts and the number of inbound leads.
Sharing blogs on social boosts your social media presence.
Sharing and promoting blog posts on social media can serve as a way to increase your engagement on social media. Sharing attracts more readers to that particular post, potentially increases followers on your social pages, and ultimately drives users to your site.
Blogging establishes your expertise in your field.
Blogging demonstrates that your company practices what they preach. Anyone can throw together a website and claim to be an expert. Blogging demonstrates your expertise and builds trust in a way the readers can easily digest.
We love the benefits of blogging. They make the time and personel investment 100% worth it.