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Lead Qualification And How It Closes More Deals

Lead qualification is an important aspect of inbound marketing but it's something that few marketers do. All too often marketers get excited about...

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Customer Acquisition Costs: What You Need to Know.

Viral growth is what every marketer hopes for but it is rarely a reality. Even with a large social media following, most platforms' algorithms...

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5 Reasons Your Fast Casual Restaurant Should Have An App

Most people think technology only impacts the restaurant side of things through inventory management or POS systems. In reality, it has the...

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Your E-Commerce Site and Inbound Marketing

Inbound marketing is applicable to just about every industry. It works by utilizing different forms of content to attract potential customers in...

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Map Out Your Goal Metrics

To get the most out of your digital strategy, setting a goal is essential. Otherwise you're throwing darts with your eyes closed- hoping one of...

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The Fast Casual Customer's Decision Making Process [Infographic]

Regardless of industry, the customer's decision making process generally involves the same steps. In the restaurant industry, it goes somthing...

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How Retailers Should Harness the Power of Mobile in 2017

Implementing a mobile strategy has a variety of benefits for retailers. A mobile strategy can get your brand in front of potential customers...

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Social Media Demographics for 2017 [Infographic]

In case you haven't noticed, social media is a BIG deal. In order to make social media worth time and monetary investment, understanding how to...

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Why Your CRM Needs Marketing Automation Tools

Your CRM database is your most valuable asset, but it is only as powerful as you make it. Maintaining it and following up with leads manually is...

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SEO

SEO Trends You Need to Know About in 2017 [Infographic]

SEO is always on the move and digital marketers are always trying to predict its next move. Here's what we think you should look for. 

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